Our Journey So Far

At Cycling for Softies, protecting the places we love is of the utmost importance to us. While cycling at its very heart is a sustainable activity, we know there’s more we can do to ensure our holidays have a positive impact on the places we visit. That’s why we have embarked on a journey with the experts at the ecollective, to find out more about the impact of our cycling holidays.

We have worked together to measure our carbon emissions, in order to better understand how we can reduce them. Knowing the total footprint of our cycling holidays is just the beginning of this journey; we’ll be keeping you updated on our progress every step of the way, so check back here for further updates.

Softies Sustainability Practices

  • Taking steps to reduce our carbon emissions
  • Promoting environmentally friendly travel options
  • Working with local suppliers and small businesses at our bases
  • Supporting local communities in our regions

Holidays in Comparison

A Softies Holiday

1 Week: 126kg CO2e

Sailing in Croatia

1 Week: 738kg CO2e

Maldives in Luxury

1 Week: 1,669kg CO2e

Sustainability at Softies

Our approach to sustainability: carbon labelling

Carbon Labelling

We’ve partnered with ecollective to carbon score our cycling tours. Find out more about why we felt this was important and how we went about it.

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Our approach to sustainability: ATG Sustainability Report 2024

ATG Sustainability Report 2024

In 2024, we published our first annual sustainability report, laying out our plans to work towards a 50% reduction in carbon emissions across the Active Travel Group by 2030. In sharing this annual report, we are making a commitment to providing greater insight and transparency into our sustainability performance.

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We Can Tailor-make
a Holiday to Suit You…

We have a team of experts on hand to help you choose the perfect holiday. From a luxury cycling holiday weekend in Tuscany to a big adventure in through the Loire Valley, we’re whatever you want your holiday to be.